This privacy policy applies to www.wellbridge.org

Email communications—your choices

You always have the option to unsubscribe from any Wellbridge marketing communications emails by clicking on the “unsubscribe” link at the bottom of e-mails that you receive. In general, the clinical communications you receive from Wellbridge are a direct response to your inquiry and cannot be opted out.

Personal information you choose to submit

Submitting personal information (name, address, telephone number, email address, etc.) is voluntary and is not required to access information on our website. If you choose to provide Wellbridge with personal information — for example by completing a “Contact Us” form, requesting an appointment, signing up for an event, or completing a survey — we may use that information to respond to your message and/or help us get you the information or services you requested.

Information we collect passively

When you browse through our websites, we use a number of tools to gather and store information about your visit, including:
Google’s Universal Analytics: Wellbridge uses Google’s Universal Analytics (UA) software to gather and store information about your visit. However, this information cannot be used to identify you as an individual. It is only used in aggregate to help understand how well our site is meeting the needs of our users and how we can best improve its performance. The aggregate data is only available to our Digital Strategy team and select staff members who require access to perform their job duties. The basic information we collect includes:

  • The date and time of your visit to our website
  • The pages and documents you viewed on our website
  • The URL of the website you visited prior to ours
  • The type and version of your Web browser and operating system
  • Your location at the time of your visit, down to the city-level

The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.

Tools used to customize your experience

Some other tools that may be used to customize your experience include:

AddThis: Wellbridge offers AddThis on its websites, giving users the option to bookmark and share Wellbridge website content on social media sites. Using AddThis on Wellbridge websites does not require registration or personally identifiable information. The AddThis Privacy policy is available at http://www.addthis.com/privacy.

Bit.ly: Wellbridge uses Bit.ly to shorten long URLs for use in email and social media messages. Bit.ly provides analytics on how many people clicked on the URLs distributed by Wellbridge. Bit.ly analytics do not provide any personally identifiable information about the visitors who click the shortened links. The Bit.ly Privacy Policy is available at http://bit.ly/pages/privacy.

Google AdWords: Wellbridge uses Google AdWords to provide online advertisement delivery and tracking. Wellbridge may employ tools provided by Google AdWords to support Display Advertising, including Remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Wellbridge ads on sites across the Internet based upon visits to the Wellbridge website. To implement these tools, Wellbridge and third-party vendors, including Google, use first-party cookies and third- party cookies together to inform, optimize, and serve ads based on past visits to the Wellbridge website. The Google AdWords Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.

Google Analytics: Wellbridge may employ tools provided by Google Analytics to support Display Advertising, including Remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Wellbridge ads on sites across the Internet based upon visits to Wellbridge websites. To implement these tools, Wellbridge and third-party vendors, including Google, use first-party cookies and third- party cookies together to inform, optimize, and serve ads based on past visits to Wellbridge websites. The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.

Understanding cookies

Websites can automatically place small text files, known as “cookies,” on the computers of their visitors. So long as they do not expire or get deleted, cookies identify the unique browser used by the visitor. On each subsequent visit to the website, the visitor’s browser will retrieve the cookie, allowing us to aggregate the number of return visitors. Wellbridge uses “cookies” to test and optimize our website design and content. We use two types of cookies on our websites:

  • We use session cookies to gather data for technical purposes, such as improving navigation through our website and generating statistics about how the website is used. Session cookies are temporary text files that expire when you leave our website. When cookies expire, they are automatically deleted from your computer. We do not use session cookies to collect personal information, and we do not share data collected from session cookies.
  • We use multi-session cookies, or persistent cookies, to customize our website for frequent visitors and to test variations of website design and content. Multi-session cookies are cookies that are stored over more than a single session on your computer. We do not use multi-session cookies to collect personal information, and we do not share data collected from multi-session cookies. Our multi-session cookies are set to expire no more than two years after your last visit to our website. After two years, they are automatically deleted from your computer. Wellbridge is unable to identify an individual by using such technologies.

Blocking session cookies from your computer will not affect your access to the content and tools on our website. Blocking multi-session or persistent cookies may affect the personalization of the information on those sites.

Website security

We employ commercially reasonable measures to safeguard the collection, transmission and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. We use software programs to monitor traffic to identify unauthorized attempts to upload or change information or other types of malicious use. Information collected from these sources may be used to help identify an individual in the event of a criminal investigation or as required by any legal process.

Wellbridge Accounts

Common third-party website privacy policies used by Wellbridge include: