As the Director of Marketing, Mike leads the effort to build awareness for Wellbridge and the work it does—transforming what we know and what we hope to discover into personalized, empathetic and effective treatments that can be shared with the global addiction communities. He is responsible for brand and reputation management, advertising, communications, traditional and social media, public relations and market research.
Mike has broad and extensive marketing experience within the healthcare and pharmaceutical industries. He developed innovative marketing campaigns for Silver Hill Hospital, Coordinated Health, Yale-New Haven Hospital System and Inova Health System. He has worked alongside companies such as Philips, P&G, General Motors, Sanofi and Lilly. Most recently, Mike led marketing efforts for the launch of orphan drugs that bring treatment and hope to those afflicted with a rare disease.
Mike founded the Big Arrow Group, a global healthcare communications agency in New York. He has served as President of Medicus New York, CEO of Medicus London and Chief Strategy Officer of Manning Selvage & Lee worldwide public relations. Mike’s passion and understanding of healthcare stems from hands-on experience as a research physical therapist for Lenox Hill Hospital and for the New York Jets, Rangers, Knicks and Joffrey Ballet.